Author Archives: Derek

Lime Tree Branches Out

Our client Lime Tree Healthcare has added a third pharmacy to its group, with Ogg & Company in Ayr’s Newmarket Street, one of the town’s oldest businesses. Over the summer we worked closely with our client developing a new brand for Oggs, creating a website with an online shop and VIP Club, managing an advertising schedule and designing various marketing and promotional items. We also helped with PR for the official launch with the Provost, issuing press releases and organising photocalls. We’re currently working with Lime Tree on an advertising campaign for Oggs to run until Christmas, as well as continuing to promote their other two pharmacies in Alloway and Kiwinning’s Townhead.

Window Shopping

As creatives we love a ‘blank canvas’ and so we were delighted when town centre regeneration company Ayr Renaissance asked us to ‘show what Ayr has to offer’ in the large empty shop windows on New Bridge Street. Having lain empty for years, the former MFI showroom had become a bit of an eyesore and so we seized the opportunity to transform the shop windows from ‘empty to plenty’ and effectively promote our home town. Focusing on key tourism themes, including leisure, food and drink, Burns, golf, countryside and culture, we created a highly attractive and impactful large format photographic display to showcase Ayr on this busy route in and out of town.

Customer Service

What annoys you most about shopping? I was tuned into GMTV early one morning to listen to a great article on Customer Service.

Read More