Ayrshire & Arran brand launched

The regional brand which Ocean created for Ayrshire & Arran has been launched at Ayrshire Business Week. It’s the first ever brand for the whole of Ayrshire & Arran and will be used to promote business, investment, leisure, tourism and lifestyle in the area. Ocean won the job following a five-way pitch with other agencies and from here participated in a lengthy consultation process with funding partners. This began with a branding workshop with VisitScotland, the three Ayrshire authorities, Ayrshire Chamber and Scottish Enterprise to determine the creative brief. Reflecting the brand essence of fresh, space, connected and active, the ‘Swoosh’ of the new branding represents the coast, land, sky and connection. With a generic strapline ‘just be here’, the team also devised a series of eight variations for use within the different target sectors, including ‘just be enterprising’ for business and inward investment, ‘just be energised’ for lifestyle and ‘just be active’ for leisure and tourism. Companies and organisations across Ayrshire & Arran are now being encouraged to adopt the new branding which can be downloaded, together with a full toolkit on how to use it, from www.ayrshire-chamber.org

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