Brand new job for town centre

There was more winning on the pitch for Ocean when the agency clinched Ayrshire’s most high profile creative project in recent years – to design and develop the brand identity for Ayr Renaissance, the regeneration company set up to revitalise the town centre through a multi-million pound urban development programme. Ocean’s marketing team held a ‘brand workshop’ with members of Ayr Renaissance to determine the brand personality and define a clear creative brief. The design team used this to produce a dynamic logo based on the positive force of a wave and reflecting the town’s coastal location.

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