New directions

When Artista relaunched as Ocean Agency in April of this year, it was more than just a change of name. It marked instead the rebranding of a graphic design studio into a communications agency, and signalled a move to reposition the company within the creative industry. Ocean’s Creative Director Derek Goodchild had launched Artista in 1989 and it quickly gained recognition as a leading graphic design agency. Over the years Artista’s range of design services expanded significantly, but when the company next branched out into marketing and pr, the Artista brand no longer reflected its full creativity. With a cocktail of strategic marketing planning, copywriting, pr, advertising management, graphic design, web development, multimedia, photography and illustration, Ocean is one of the few agencies in the area to offer the complete communications package in-house.

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