Members of the Ocean team have been sharing their expertise with secondary pupils in the Business Challenge Schools Project, an Apprentice style workshop organised by Ayrshire Chamber. The project involved 6th year Business Studies students from across South Ayrshire devising a strategy to promote their school to families relocating to the area, following the recent opening of the National Ayr Traffic Services at Prestwick. Anji took the students through the various stages of the branding process to define the creative brief, while Derek followed up with a presentation on how this brief is then used to create designs which match the brand essence. The students used this information to develop their campaigns, which Derek and Anji scored along with “Alan Sugar” in the dreaded boardroom. Ayr’s Belmont Academy took home the trophy.
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