To create a new brand for local regeneration company to help market Ayr as the ideal place in which to work, invest, live and visit.
In 2009 Ocean clinched Ayrshire’s most high profile creative project in recent years – to design and develop a brand identity for Ayr Renaissance, the regeneration company set up to revitalise the town centre through a multi-million pound urban development programme.
- Brand workshop
- Brand creation
- Brand development
- Corporate workwear
How we did it
On winning the pitch, we held a brand workshop with members of the Ayr Renaissance company to determine the brand personality. Discussion centred around five key questions – why the company was formed, its key objectives, target audiences, key messages and brand values. With all the information gathered, a clear, creative brief was defined for our design team. The result was a modern, vibrant and dynamic identity based on the positive energy of a wave, with a fresh coastal colour scheme.