We were thrilled to win the tender to create Ayrshire & Arran’s first ever regional brand for promoting business, investment, tourism, leisure and lifestyle in the area. The mammoth task began with a branding workshop with VisitScotland, the three Ayrshire authorities, Ayrshire Chamber and Scottish Enterprise. This defined the brand essence as ‘fresh, space, connected and active’. We then used this to create a dynamic blue and green graphic representation of Ayrshire and Arran’s coast, landscape and sky. Coming up with the generic strapline just be here, we also devised a series of eight variations for use within the different target sectors, including just be enterprising for business and inward investment, just be energised for lifestyle and just be active for leisure and tourism.
