To position a family logistics company as modern, professional and a serious industry player.
Background
Impressed by samples of our work, international logistics company Burns Express approached Ocean to lead the way on a large-scale marketing-led project to raise their profile within the industry and increase sales from current and new customers.
How we did it
Following production of a detailed marketing strategy, the company brand was updated to create a more modern, professional and visible identity and then implement it across the board. This included corporate stationery, workwear and vehicle livery for a 26-strong fleet. Next up was a high quality corporate brochure for targeting new customers. The final challenge was to design and build a new Burns Express website to showcase services and facilitate sales. Incorporating a custom built content management system, the new site is easy to navigate and features an interactive help desk and Flash corporate brochure.
Results
Burns Express now project the right image and are attracting new customers.
Services to Ireland have doubled following the introduction of the new image and marketing resources.
Burns Express have extended our work with them have recommended us to new clients.
Outcome
“We are over the moon with the service we received from Ocean and the impact their involvement has had on our business. With their guidance and expertise, plus the quality of the finished products, we are now projecting the right image and attracting new customers. Working with Ocean was absolutely painless. With loads of great ideas, every member of the team was extremely professional and clearly very good at their job. They are friendly, patient and nothing was ever a bother. We are now doing more projects with Ocean than we originally intended, simply because we are so happy with their service.”
Burns Express
