Consolidated Carriers Ltd
Challenge
To generate ideas and develop marketing resources to grow and expand CCL in a global market.
Background
When global logistics company Consolidated Carriers Ltd prepared for expansion, they made a strategic decision not to recruit an inhouse communications team. Instead they chose to outsource all marketing, design and web projects to a creative agency to facilitate their business growth. And so they looked to Ocean.
How we did it
Ocean relationship with CCL had begun when the logistics company was in its infancy, designing their very first logo and promotional leaflets. CCL later commissioned us to design and build them an extensive, fully interactive website, the result of which fully cemented the foundations of a strong, strategic partnership between the two organisations. Since then Ocean has delivered all of CCL’s marketing communications, from strategic marketing planning, to high quality brochures, folders, exhibition materials, advertising, copywriting and PR services.
Results
CCL now has a global feel on all marketing collateral both on and off line online and offline.
Since rebranding and website launch CCL has seen consistent annual growth of no less than 30%.
Ocean is now working with CCL’s new online company ParcelsPlease.
Outcome
CEO Callum Bastock said: “Having Ocean on board with us has been integral to the successful growth and development of CCL. We believed outsourcing all our marketing communications would be more beneficial to our company and the Ocean team has proved us right. With an endless supply of ideas and energy, Ocean have a genuine talent and passion for what they do. Continually reinvigorating themselves – and us – the Ocean crew are totally committed to our organisation’s success and consistently maintain a high level of service throughout.”