To create a new brand to clearly position Lime Tree as an independent, family pharmacy and provide marketing and creative support to launch new outlets.
Background
Lime Tree Healthcare is an award-winning, family-run group of pharmacies in Ayrshire. We began working with them in 2009 when they acquired their second shop. Since then we’ve delivered their entire marketing communications for their Alloway and Townhead Pharmacies, from strategic direction to web development and marketing resources. Supporting their continued business success, we then worked with Lime Tree to launch their third store, Ogg & Co in Ayr’s Newmarket Street, and develop their first online shop.
We delivered
Brand development
Project management
Strategic marketing
Media planning
Press & outdoor advertising
Web design & development
E-commerce
Design & print management
Leaflets, fliers, posters & newsletters
Exhibition & presentation materials
PR – Press releases, features, advertorials
Copywriting
Stationery
Vehicle livery
Photography
Newsletter distribution
Outcome
“Ocean provided very clear ideas of where they could add value as we embarked on expanding our business. We could never have achieved what we did during this period without their input and we continue to value their ongoing support as we develop our business further.”
