To create a consumer website and brand with an ‘established’ feel, allowing the company to stand out in a highly competitive market, attract customers and generate revenue.
HOW WE DID IT
The project was a major undertaking for Ocean which involved using all of the team’s technical and marketing expertise. We began by establishing the target market and researching the competition, before mapping the user’s journey to purchase. We worked closely with the development team who created the back office and booking system for the Parcels Please sister company, CCL Logistics.
Fresh, clean, uncluttered branded look to the site
Large, clear navigation and typography which is easy to read and understand with a clear hierarchy
Clear purchase process from quote to payment
Limited palette of colours
Use of familiar imagery and icons
Built on WordPress for ease of updates
Integration with CCL’s own booking systems
User testing was conducted at both sides of the build to ensure the purchase process was as simple as possible.
The site gained a 95% satisfaction from feefo which quickly increased to 97%.