To develop, create and project manage an integrated campaign for inward investment.
When North Ayrshire Council made a commitment to developing maritime leisure, it approached Ocean to lead and manage a large scale integrated marketing campaign. For the agency it was a superb opportunity – to be given a set of objectives, create a strategy and deliver a top-quality product. For the client, it was a solution – to hand over the project to a team who had the capability, creativity and expertise to make it happen.
Strategic marketing and research
Web design & development
Design & print management
Corporate brochure, leaflets
Exhibition & presentation materials
PR – news releases and advertorials
How we did it
We conducted research into the marine leisure industry before preparing a detailed marketing strategy. With a clear plan in place, we created the ‘Set Sail’ brand identity, followed by an extensive range of high quality marketing resources – corporate brochures, consumer leaflets, a fully interactive website, exhibition panels, presentation materials, press releases and an advertising campaign. With meticulous project management we took care of every single strand involved, from copywriting and design, to photography, print management and distribution, to media research and planning.
Increased volume of enquiries for investment opportunities
Positive feedback from the local maritime community
Raised awareness with local stakeholders and partners
“Ocean were absolutely first class. The Set Sail campaign was creative, co-ordinated and quickly proved to be effective. Despite all the many different elements, the whole project was managed with total efficiency. Nothing was missed and every deadline was met.”
North Ayrshire Council