To develop, create and project manage an integrated marketing campaign to rebrand and reposition the firm.
Background
William Duncan is one of Scotland’s most established Chartered Accountancy firms with five branches across the country. They appointed Ocean to help them move away from a ‘stereotypical’ accountancy image and provide marketing direction as they looked to grow their business.
We delivered
Brand development
Strategic marketing
Web design & development
Corporate brochure
Sector specific brochures
Exhibition & display stands
Copywriting
Stationery
Signage
Photography
How We Did It
Refreshing their existing brand, we created a more forward thinking and dynamic identity. We then delivered a strategy to position William Duncan as a premier accountancy firm in the south west and grow their market share within identified target sectors. Implementing their new brand across all communications, we produced a range of high quality marketing resources, including corporate and sector brochures. We continue to work with the firm on an ongoing basis.
Outcome
The materials have been much admired with many positive comments for being so creative. The rebrand has been very successful in raising the profile of this renowned firm contributing to significant new business .
